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Continued doom and gloom for the newspaper industry is expected when newspaper publishers announce quarterly results this month.
Gannett Co. Inc., the largest U.S. newspaper publisher, kicks off the season today and analysts are expecting an 11.5 percent drop in profit, according to Reuters. Media General Inc., publisher of the Richmond Times-Dispatch, is expected to announce a 6.8 percent drop, and Journal Register Co. is expected to post a 36 percent drop in profit.
Declines on national, retail and real estate advertising may continue for some time, wrote Citigroup analyst William Bird in a note to investors last week, saying that, “A key risk for the group is that 2007 newspaper growth could be worse than expected.”
To counter these pressures, newspapers have taken to exploring new ad formats and placements, such as offering ads on the front pages of sections and even on the front page of the paper itself.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
