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Continued doom and gloom for the newspaper industry is expected when newspaper publishers announce quarterly results this month.
Gannett Co. Inc., the largest U.S. newspaper publisher, kicks off the season today and analysts are expecting an 11.5 percent drop in profit, according to Reuters. Media General Inc., publisher of the Richmond Times-Dispatch, is expected to announce a 6.8 percent drop, and Journal Register Co. is expected to post a 36 percent drop in profit.
Declines on national, retail and real estate advertising may continue for some time, wrote Citigroup analyst William Bird in a note to investors last week, saying that, “A key risk for the group is that 2007 newspaper growth could be worse than expected.”
To counter these pressures, newspapers have taken to exploring new ad formats and placements, such as offering ads on the front pages of sections and even on the front page of the paper itself.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
