»
Media buyers are confident that Google can extend its successful ad model to video with the purchase of YouTube.
Google’s experience in online advertising and ability to provide appropriate ads for buyers is making many agencies optimistic about the future of ad buying on YouTube, AdAge reports (via MarketingVox). “With the likes of Google, we do have a deeper comfort that people that understand our programming guidelines are involved in the buying process,” Sean Finnegan, U.S. director, OMD Digital is quoted as saying.
Jeff Lanctot, general manager of Avenue A/Razorfish explains that YouTube is in the middle of a three-step monetization process, and being acquired by Google will allow the video-sharing site to move to the third step.
“The first phase was getting untargeted banner [ad] inventory on the site, which was a good start,” he said. “The second phase, which they’re in now, is filtering the video content enough to know what content is offensive and what content violates copyrights. The third phase - and where Google’s expertise is going to prove invaluable - is in understanding the actual content of the video in order to contextually target ads.”
Lanctot says YouTube is about a year away from reaching that third phase.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
