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When media buyers insisted on negotiating upfront deals solely on live-only viewers, rather than accepting the networks’ wishes to include delayed viewing data, they may have saved as much as $86 billion in revenue per network for their clients over the course of the new season.
That’s according to a MediaDaily News analysis of the situation, based on conversations with those in the industry and analysis of Nielsen ratings trend data through the first three weeks of the season, MediaPost writes.
The figures are only theoretical, based on the fact that delayed viewings from digital video recorders is contributing another tenth of a Nielsen rating point to each of the Big 3 networks’ ratings in prime time. The figure does not include dayparts or cable.
While the decision was a costly one for the networks, they are still hopeful that they can find a way to include delayed viewing in the equation. Discussions to move forward with commercial ratings, as opposed to program ratings, may enable them to do just that, according to the article.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
