Medium Confirmed to Return to NBC
As speculated yesterday, NBC has confirmed that Medium will return to Wednesday nights, replacing the recently cancelled Kidnapped.
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As speculated yesterday, NBC has confirmed that Medium will return to Wednesday nights, replacing the recently cancelled Kidnapped.
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Wall Street researchers have again downgraded the U.S. and global ad spending outlook - and may have uncovered a new relationship, possibly due to digital media, between ad industry growth and economic expansion.
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Wal-Mart, unchastened by disclosures earlier this year that it had been paying bloggers to sing its praises on their blogs, has apparently taken its public relations campaign in the blogosphere to its logical - albeit sordid and ultimately self-defeating - conclusion: Essentially publishing a fake blog, and paying a couple to write posts while pretending to be unaffiliated bloggers.
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As newspapers face challenging times, many have hired companies to help them explore ways to gain readers. One paper, the Los Angeles Times, has decided to use its own investigative resources to find the answers.
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Buyers who purchase media in malls and shopping centers have a new way to understand the value of their ads and promotions with the launch of a new audience metric, according to Scarborough Research and Arbitron.
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The Internet Corporation for Assigned Names and Numbers will not comply with a proposed order by an Illinois judge to shut down U.K.-based anti-spam website Spamhaus.
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Andrew Rosenthal, currently deputy editorial page editor of The New York Times, has been named editorial page editor effective Jan.1.
Clear Channel Outdoor today announced that it has been awarded the contract for advertising in and on buses operated by Community Transit in Seattle. This is the fifth bus contract win in less than two months, the company says.
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Publisher Future US has folded four titles effective with the September issues: Women’s Health & Fitness, House DIY, Decorating Spaces, all based in Atlanta, and San Francisco-based Scrapbook Answers.
Banished to Fridays The new television season is three weeks old and by most accounts there are no huge hits such as Desperate Housewives and Lost two years ago.
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Arbitron has filed a patent-infringement complaint against The Media Audit and its European partner, Ipsos, alleging that The Media Audit’s smart-cell-phone radio ratings technology infringes on its portable people meter technology.
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Sixty-seven percent of direct marketers are planning to hire in the fourth quarter, up one percentage point from July, according to a survey by Bernhart Associates Executive Search, BtoB reports.
Inside sources say that NBC plans to bring back veteran drama Medium to replace Kidnapped on Wednesdays at 10 p.m.
