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As newspapers face challenging times, many have hired companies to help them explore ways to gain readers. One paper, the Los Angeles Times, has decided to use its own investigative resources to find the answers.
The Times has dedicated a team of three investigative reporters and six editors to explore ideas for re-engaging newspaper readers, both in print and online, writes The New York Times. The paper’s editor, Dean Baquet, along with new publisher David Hiller, will meet today to breathe life into the initiative. A report is expected from the team in two months.
The initiative, called the Manhattan Project, refers to the U.S.’s effort to develop an atomic bomb during World War II, which the article points out is an exaggerated-for-effect overstatement of the problems facing newspapers today.
Those problems include declining circulations as readers migrate to the web, flat ad revenues and rising costs.
Former publisher Jeffrey M. Johnson was dismissed last week after he refused to make the job cuts demanded by corporate parent, the Tribune Company. Baquet, who also refused the cuts and made the decision public in the editorial pages of the newspaper, agreed to stay, at least until he and the new publisher could see how they work together.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
