Skin care giant Nivea has used “human billboards” wearing high-tech, internet-enabled packs that feature an interactive video to invite consumers to their “Nivea Touches New York” exhibit in Manhattan.
Netflix is offering a $1 million incentive for consumers who suggest ways of improving the company’s movie recommendation system.
email this
permanent link
Though most email marketers think email content plays the biggest role in inbox delivery, a Return Path study shows that 83 percent of email delivery problems are instead the result of reputation issues, writes MarketingVox.
email this
permanent link
Andrew Rosenthal, who will be replacing Gail Collins as the New York Times’s editorial page editor at the end of the year, says he hopes to make more use of the paper’s website.
email this
permanent link
Yahoo’s recent warning that weak auto and finance ad sales would hurt its Q3 results doesn’t seem to have dragged down the overall internet ad market, according to analysts.
email this
permanent link
The radio industry plans to tempt consumers into purchases of HD Radio this holiday season with a rebate program that will reduce prices on 20 different HD radio receivers by $50.
Online merchant ShoeMall has launched a print catalog and is revamping its ecommerce site.
email this
permanent link
The USPS’s proposal to change flats into parcels will drive mailers away from the mail channel, some are saying.
email this
permanent link
CBS and NBC have already yanked dramas which debuted this season, which means they will likely debut their backups during November sweeps.
NPR’s executive vp for news, William K. Marimow, has reportedly been asked to take a lower position as ombudsman.
