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Yahoo’s recent warning that weak auto and finance ad sales would hurt its Q3 results doesn’t seem to have dragged down the overall internet ad market, according to analysts.
Various analysts said this week that the internet ad market remains solid, MediaPost reports (via MarketingVox). Although Merrill Lynch analyst Lauren Rich Fine, for one, on Wednesday reduced estimates for overall U.S. ad spending growth in 2006 to 4.7 percent from 5.1 percent, her estimates of internet ad growth for the third and fourth quarters were a robust 26.2 percent and 27.4 percent, respectively.
Fine estimates that Google captured 60 percent of global search advertising in the third quarter, and will continue to gain share in search at Yahoo’s expense.
Several major internet advertising companies, including Yahoo and Google, are set to report third quarter earnings next week. Analysts expect online advertising services companies, such as ValueClick, aQuantive and 24/7 Media, to also post strong quarters.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
