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The USPS’s proposal to change flats into parcels will drive mailers away from the mail channel, some are saying.
BMG-Columbia House would face increases of 62 percent to 115 percent in its product shipment costs, wrote vp Clifton B. Knight Jr. in a letter to USPS chief operating officer Pat Donohoe, according to Direct Magazine. If that happens, it would “inevitably reduce, if not entirely eliminate,” the company’s use of mail for marketing and promotional purposes.
Knight went on to say that changing the classification of his company’s product from flats to parcels compounds the problem, particularly since BMG has gone to considerable expense to make sure that CD and DVD shipments meet the requirements for automated flats.
The USPS has drawn criticism from mailer groups for its proposed new standards, and is accepting comments on these proposals until Nov. 13.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
