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Netflix is offering a $1 million incentive for consumers who suggest ways of improving the company’s movie recommendation system.
The prize is part of a contest that Netflix hopes will help it increase its competitive edge with more accurate technology for decoding consumer tastes, according to the Word of Mouth Marketing Association.
The winning software program must improve the accuracy of Netflix’s current movie recommendation system by at least 10 percent, writes the Boston Herald.
Entertainment industry analyst Dennis McAlpine says Netflix probably won’t get much bang for its buck.
“I’m a little surprised because their current system already works so well and the (customer) satisfaction level is pretty high,” he said. “This looks like a marketing gimmick.”
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
