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Skin care giant Nivea has used “human billboards” wearing high-tech, internet-enabled packs that feature an interactive video to invite consumers to their “Nivea Touches New York” exhibit in Manhattan.
The company used Adwalker, the New York-based arm of a Dublin company, for the campaign, which successfully drew 6,600 new customers to the exhibit.
The Adwalkers walk about in public places, malls, or other venues where the client’s target audience is most likely to be, wearing a high-resolution video screen bearing the client’s message across their chests. They are trained to have friendly conversations with interested consumers in order to qualify them for offers and promotional messages.
Daimler-Chrysler recently used Adwalkers to promote its Dodge Nitro automobile at the Men’s Health Urbanathlon at Manhattan’s Pier 54, while Bank of America deployed 50 Adwalkers around Manhattan on October 11 to introduce “no-fee” stock trades.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
