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NYT’s Rosenthal to Make More Use of Web in Ed. Pages

Andrew Rosenthal, who will be replacing Gail Collins as the New York Times’s editorial page editor at the end of the year, says he hopes to make more use of the paper’s website.

Rosenthal, currently deputy editorial page editor, points out that the arrival of the internet is as much of a challenge for the editorial page as it is for the rest of the newspaper, writes Editor & Publisher. “I’d like to be a little bit more reactive and quick to react to events online. We’d like to look at ways we can use our online opinion pages to start conversations.”

Rosenthal noted, however, that he will not implement a major upheaval in the main focus of the pages.

Since 2001, the page has already expanded heavily onto the web, including its first-ever online only columnist. The Times also implemented TimesSelect, which requires readers to pay for access to the paper’s online columnists.

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Katz Signs CBS, Entercom

Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.

CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.

Interep filed last month to convert its…

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CNN Floats More Affordable Wire Service to Newspapers

CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…

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Despite Belt-Tightening, Out-of-Home Still Shows Promise

Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.

Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…

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Online TV, Video & Phone Show Biggest Yearly Growth

Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…

Interactive read more like this »

eBay, Amazon Try to Best Brick-and-Mortar—and Each Other

Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.

But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…

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Banks Increase Direct Mail 42% to Retain, Reassure Anxious Customers

Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.

View chart of estimated mail volume, Q3…

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