Andrew Rosenthal, who will be replacing Gail Collins as the New York Times’s editorial page editor at the end of the year, says he hopes to make more use of the paper’s website.
Rosenthal, currently deputy editorial page editor, points out that the arrival of the internet is as much of a challenge for the editorial page as it is for the rest of the newspaper, writes Editor & Publisher. “I’d like to be a little bit more reactive and quick to react to events online. We’d like to look at ways we can use our online opinion pages to start conversations.”
Rosenthal noted, however, that he will not implement a major upheaval in the main focus of the pages.
Since 2001, the page has already expanded heavily onto the web, including its first-ever online only columnist. The Times also implemented TimesSelect, which requires readers to pay for access to the paper’s online columnists.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
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Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…