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The radio industry plans to tempt consumers into purchases of HD Radio this holiday season with a rebate program that will reduce prices on 20 different HD radio receivers by $50.
The program, which began this week and runs through Jan. 14, brings prices of many products below the $200 threshold, according to Radio Ink. Robert Struble, president and CEO of iBiquity, which developed and licenses HD radio technology, points out that prices of receivers have already fallen substantially in the past year.
“The holiday rebate program will help more consumers enjoy the HD radio experience, discover fresh new content on HD2 and HD3 channels, access more information through HD radio text capabilities and, of course, hear the great sound quality that HD radio broadcasting offers,” he says in a statement.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
