»
Though most email marketers think email content plays the biggest role in inbox delivery, a Return Path study shows that 83 percent of email delivery problems are instead the result of reputation issues, writes MarketingVox.
Nearly 20 percent of legitimate commercial email does not get delivered to the inbox, but typical content concerns such as the word “free,” images, coding, or spelling only accounted for 17 percent of delivery issues according to the Return Path research (PDF) based on 550 email campaigns. Instead, 77 percent of delivery issues occur because of the sender’s email reputation, Return Path found.
Moreover, an additional 6 percent of the time the inclusion of a reputation-challenged domain included in the email content caused delivery issues.
Return Path found that on average 77.3 percent of problems were directly due to the sender’s reputation. “Notably, with six of the primary ISPs, the rates of reputation filtering were even higher - at 97 to 100 percent,” according to George Bilbrey, VP and general manager of Return Path’s Delivery Assurance division.
Five of the leading ISPs showed reputation to be 100 percent of the reason behind non-delivery. Of the ISPs that showed content to be a significant filtering trigger, 89 percent are known to use Brightmail, which filters on numerous components, including the reputation of the actual content as based on spam traps and complaints previously attributed to the same content.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
