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Home Depot will be serving up Ford ads on its e-commerce site starting this quarter as part of an online push by Ford.
According to SendTec, which has been selling ads for Home Depot, several other marketers will begin advertising on HomeDepot.com in the coming months, reports MediaPost (via MarketingVox). Ford and Home Depot have worked together before, with a promotional deal launched last year, and Ford has been shifting more of its ad spend online. “The Internet is a more and more important part of our marketing,” a Ford spokesman is quoted as saying.
With more advertisers looking for online ad inventory, some retailers have recently begun acting like publishers and selling ads on their websites. Home Depot began to do so in July, and Wal-Mart also recently announced it would start as well.
An advantage of advertising on e-commerce sites is that more visitors tend to be those who have the wherewithal to make purchases, according to SendTec President Eric Obeck.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
