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In a gaffe of major proportions, the state of Utah has divulged email addresses of the children on its so-called child-protection do-not-email list. Proponents of the registry have claimed that it is foolproof.
The mistake stems from citations the state issued recently against companies it said sent email to children’s addresses who were on the registry, writes Direct Magazine. The emails promoted alcohol, gambling and pornography. When Justin Weiss, director of legislative affairs for the Email Sender and Provider Coalition, requested copies of the citations, the state of Utah sent those copies without removing the email addresses of the children in the complaints.
The incident was not exactly a breach of its do-not-email registry, but critics argue that it is proof the system puts children’s addresses in danger, according to the article.
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Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
