MyNetworkTV Launches In-Store Marketing Push
MyNetworkTV, just six weeks old, is concerned that its target demographic still doesn’t know that the network exists.
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MyNetworkTV, just six weeks old, is concerned that its target demographic still doesn’t know that the network exists.
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A new report by BlueLithium’s BL Labs finds that behavioral ads result in higher click-through rates when shown in a contextually relevant category, but are more likely to lead to a conversion when viewed out of context.
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Prime-time telenovelas, whether in English or in Spanish, attract higher than average out-of home audiences, according to a study of Arbitron Portable People Meter data for the last two weeks of September.
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Yahoo has entered into an agreement to acquire AdInterax and is investing in Right Media, as well as participating in Right Media Exchange.
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Journal Communications’ radio revenue rose 4.7 percent to $23 million, while radio operating income increased 18.9 percent, from $6.2 million to $7.4 million, in the third quarter.
Nokia and Turner Broadcasting System have announced that content from the Cartoon Network will be available for download to mobile phones in 10 European countries.
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The new rate case that takes effect next May brings with it many new rules and regulations, some of which are expected to set precedents for future rate cases, according to Rose Flanagan, director of mailing services, and Bob Rosser, director of integrated solutions, both of Transcontinental Direct.
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Wal-Mart is teaming with MyNetworkTV on a multiplatform campaign designed to raise its profile as a destination for higher fashion.
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The motion filed by Entercom Communications to dismiss a suit brought against it by New York State Attorney General Eliot Spitzer has been denied by a New York State Supreme Court judge, clearing the way for Spitzer’s payola case to move forward.
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ABC’s Sunday night, once thought invulnerable with Grey’s Anatomy and Desperate Housewives, is beginning to lose its edge.
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Ad pages for Hispanic magazines are basically flat through Sept. of this year, up just 0.1 percent, while revenue is up 15.5 percent, according to numbers from Media Economics Group.
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The St. Petersburg Times in Florida has been attracting increased attention lately for its innovative ownership, during a time when newspapers are mostly being made much of in the media for their lack of innovation.
The publisher and editor in chief of The Toronto Star, Canada’s largest newspaper, have both resigned, with no reason given by the newspaper for their departure.
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Apple specialist retail stores will get their own catalog next month in time for the holidays. The catalog will feature Apple products as well as items from third party vendors.
The Virgin Group of Companies continues to operate in unexpected ways, despite the large size of the business, said chairman Sir Richard Branson at the DMA06 conference.
