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Ad pages for Hispanic magazines are basically flat through Sept. of this year, up just 0.1 percent, while revenue is up 15.5 percent, according to numbers from Media Economics Group.
The year 2004 was a heady one for Hispanic titles, when ad pages jumped 11.5 percent, but in 2005 three major titles were shuttered in the second half and ad pages ended the year down 2.9 percent, writes Media Life. This year looks to be a better one, though there have only been four new launches to date.
Entertainment is still a healthy category: People en Espanol revenue was up 30 percent year to date in Sept., while TV y Novelas jumped 66 percent and TV Notas soared 214 percent. Women’s magazines, too, have been strong. Cosmo en Espanol was up 50 percent in Sept.
Auto spending, after being down for the first months of the year, was finally up in July and August. Media Economics Group president Carlos Pelay believes it will be up again in September, though he is uncertain as to when or whether it will come back strong.
Magazines launched this year include Quince Girl, Fox Sports en Espanol, entertainment magazine Muevelo and Latino U.
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