»
Ad pages for Hispanic magazines are basically flat through Sept. of this year, up just 0.1 percent, while revenue is up 15.5 percent, according to numbers from Media Economics Group.
The year 2004 was a heady one for Hispanic titles, when ad pages jumped 11.5 percent, but in 2005 three major titles were shuttered in the second half and ad pages ended the year down 2.9 percent, writes Media Life. This year looks to be a better one, though there have only been four new launches to date.
Entertainment is still a healthy category: People en Espanol revenue was up 30 percent year to date in Sept., while TV y Novelas jumped 66 percent and TV Notas soared 214 percent. Women’s magazines, too, have been strong. Cosmo en Espanol was up 50 percent in Sept.
Auto spending, after being down for the first months of the year, was finally up in July and August. Media Economics Group president Carlos Pelay believes it will be up again in September, though he is uncertain as to when or whether it will come back strong.
Magazines launched this year include Quince Girl, Fox Sports en Espanol, entertainment magazine Muevelo and Latino U.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
