»
MyNetworkTV, just six weeks old, is concerned that its target demographic still doesn’t know that the network exists.
It has renewed a marketing push that will help it attract bigger audiences, executives hope. The network will promote itself in 5,000 supermarkets over the next three months via a deal with sibling unit News America, which specializes in newspaper and in-store promotion, according to AdAge.
The network is also buying additional billboards in markets such as Atlanta, Cincinnati, Los Angeles, New York, Philadelphia, and Portland, Ore., and is involved in a partnership with Wal-Mart stores to promote the retailer’s Metro 7 line of clothing.
Media buyers are being offered the opportunity to buy ads at whatever price will get them in the door, according to sources. One media buyer said one offer had been below the $20,000 level. (AdAge’s pricing data shows that the network is charging between $20,000 to $35,000 for a 30-second spot.)
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
