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Wal-Mart is teaming with MyNetworkTV on a multiplatform campaign designed to raise its profile as a destination for higher fashion.
The campaign will include product placement and traditional spots in a MyNetworkTV telenovela, while the network will receive promotions for the coming Watch Over Me series inside 1,500 Wal-Mart stores and in print ads in publications such as Vogue, bought by the retailer, writes MediaPost.
The deal for the Metro 7 line of clothing would appear to be a coup for the struggling News Corp. television network, receiving as it does an endorsement from a major advertiser and gaining much-needed promotional help.
Metro 7 model and spokesperson Dayanara Torres stars in the upcoming series. Wal-Mart and MNTV believe that the promotion makes sense because of that connection, and that Torres, a former Miss Universe, has an appeal among Hispanics. The Hispanic demographic is a strong target for the network, as telenovela programming has been enormously successful in Latin American countries.
The series debuts in December, at a time when most major networks are moving into reruns and holiday specials.
Throughout the first three weeks of the season, MNTV’s ratings were a .4 in its target 18-49 demo. That’s less than half of some of the CW’s struggling shows, the article points out.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
