»
Yahoo has entered into an agreement to acquire AdInterax and is investing in Right Media, as well as participating in Right Media Exchange.
Yahoo announced on Tuesday that it has entered into an agreement to acquire rich media advertising solutions provider AdInterax, StreetInsider.com reports (via MarketingVox). Financial terms were not disclosed. Yahoo will provide AdInterax’s rich media creative and campaign tools to marketers, at no charge, as part of its graphical ad offering.
Yahoo also announced that it has made a strategic investment to acquire a 20 percent stake in Right Media, creator of ad auction marketplace Right Media Exchange. Yahoo will join the Right Media Exchange to offer advertisers the ability to bid on Yahoo’s non-premium inventory via open auction.
Fysix Corporation, doing business as AdInterax, developed the AdInterax suite, which enables advertising agencies and publishers to create, manage, serve and measure online advertising in a variety of rich media formats, including floating animations, expandable banners and streaming video. It also offers survey and eCRM tools.
Ads on the Right Media Exchange are auctioned in real-time to the highest bidder, giving participants equal access to media in an open and fair market, enabling competition to drive more value for both sides of every transaction, Yahoo said. More than two billion impressions are traded daily on the Right Media Exchange, which is open to all advertisers, publishers and ad networks.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
