Email services provider Silverpop’s study, “Email Creative That Works,” confirms some commonly held beliefs - and offers a few surprises, too - regarding email marketing best practices.
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Katie Couric’s CBS Evening News remains in third place after its sixth week of airing, but the program continues to post significant gains when compared with performances last year at this time, when it was led by Bob Schieffer.
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Yahoo’s long-awaited - and belated - ad-serving platform update, dubbed Panama, has finally been launched. The first phase of the launch consists of a new interface; the new ranking algorithm is expected to go live early next year.
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Interpublic Group looks to be in the middle of a major reorganization of Interpublic Media, the holding company division that oversees major media shops Initiative, Universal McCann and Magna Global.
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Magazines that cater to men have taken a beating lately. So-called “lad” magazines are down, and now auto and tech titles are also losing readership.
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Two of the nation’s largest newspaper publishers have announced their third-quarter revenues and profits, and both delivered declines, blaming the weak ad market for their disappointing results.
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Product sampling tops the list as the most influential of in-store media options, followed by reading product labels and shelf coupons, according to research from BIGresearch.
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Growth is predicted in direct marketing expenditures, sales, ROI and employment through 2007, according to the DMA’s annual forecast, released yesterday at DMA06.
Sara Lee is bringing its Joy of Eating marketing campaign to the Martha Stewart Living channel on Sirius Satellite Radio, the companies have announced.
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The Sunday night finale of Flavor of Love 2, the VH1 show starring diminutive former rapper Flavor Flav, drew an impressive 18 rating and 34 share among black adults 18-49.
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Flailing The CW’s revamped Monday lineup debuted to strong ratings. The four-sitcom block was up 15 percent among 18-34s over the most recent original episodes of former time slot occupants Seventh Heaven and Runaway.
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BusinessWeek.com’s online advertising rose 61 percent year on year in August. In comparison, its print advertising remained largely flat.
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Spanish-language newspaper El Nuevo Dia Orlando will move to free distribution Nov. 13 and will increase its distribution by 20 percent Mondays through Thursdays - and by 60 percent on Fridays.
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The Rhode Island state Transportation Department is updating its rules for highway billboards, and critics fear that billboards in the state may soon feature video.
The Plain Dealer’s voluntary buyout program, announced two months ago, will result in a 17 percent reduction of newsroom staff.
Sun-Times Media Group Inc. said today that its third-quarter operating results would be “substantially below” results from the same period last year.
