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Katie Couric’s CBS Evening News remains in third place after its sixth week of airing, but the program continues to post significant gains when compared with performances last year at this time, when it was led by Bob Schieffer.
Last week, CBS Evening News drew 7.3 million viewers on average per night, lagging NBC Nightly News with Brian Williams, at 8.8 million, and World News with Charles Gibson on ABC (8 million), writes The New York Times. The standings were the same among the 25-54 demo, that which media buyers typically use when purchasing air time on the evening news.
Couric’s performance on the CBS News dropped every week since its opening after Labor Day until last week, when the program gained about 300,000 viewers. Last week, too, the program drew about 400,000 more viewers than Schieffer’s broadcasts during the same period last year. That’s an increase of about 6 percent. Equally of note, NBC and ABC news programs were down by about 4 percent when compared with a year ago.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
