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Growth is predicted in direct marketing expenditures, sales, ROI and employment through 2007, according to the DMA’s annual forecast, released yesterday at DMA06.
Total U.S. sales are forecasted to grow by 3.9 percent through the end of 2007, while direct marketing-driven sales are expected to grow by 6.5 percent, DMNews reports. DM advertising across all economic sectors is expected to contribute more than $1.37 trillion of incremental final demand nationwide, accounting for 10.3 percent of total U.S. GDP.
The report also found that $166.5 billion in DM advertising expenditures that marketers are predicted to lay out in 2006 represents a six percent gain over 2005 spending. Through 2007, DM expenditures are expected to drop to 5.2 percent.
The advertising media most affected by 2007’s forecast will be the direct mail, direct response television and catalog channels, the report predicts.
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The survey…
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