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Growth is predicted in direct marketing expenditures, sales, ROI and employment through 2007, according to the DMA’s annual forecast, released yesterday at DMA06.
Total U.S. sales are forecasted to grow by 3.9 percent through the end of 2007, while direct marketing-driven sales are expected to grow by 6.5 percent, DMNews reports. DM advertising across all economic sectors is expected to contribute more than $1.37 trillion of incremental final demand nationwide, accounting for 10.3 percent of total U.S. GDP.
The report also found that $166.5 billion in DM advertising expenditures that marketers are predicted to lay out in 2006 represents a six percent gain over 2005 spending. Through 2007, DM expenditures are expected to drop to 5.2 percent.
The advertising media most affected by 2007’s forecast will be the direct mail, direct response television and catalog channels, the report predicts.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
