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Spanish-language newspaper El Nuevo Dia Orlando will move to free distribution Nov. 13 and will increase its distribution by 20 percent Mondays through Thursdays - and by 60 percent on Fridays.
The total weekly distribution of the paper will be 135,000 copies, making it the largest circ. Hispanic publication in central Florida, according to Editor & Publisher. Antonio Luis Gerre Rangel, the COO of Grupo Ferre Rangel, the Puerto Rico-based publisher of the paper, points out that controlled distribution is a trend that is working well for various newspapers in Europe and the U.S., including some that are targeted to the Hispanic market.
Subscribers will receive refunds for subscriptions prepaid for any period after Oct. 30.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
