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Interpublic Group looks to be in the middle of a major reorganization of Interpublic Media, the holding company division that oversees major media shops Initiative, Universal McCann and Magna Global.
Interpublic Media CEO Mark Rosenthal, who took a medical leave this summer, is likely to step down from that post, but could end up with another role at the company, according to Adweek. Terri Santisi, Interpublic Media’s CFO since coming onboard 10 months ago, was given interim responsibilities for the media division when Rosenthal went on leave. However, Santisi will not take on a longer role as CEO but is rather leaving, effective Nov. 1, to join sports and entertainment marketing company IMG, where she will assume the role of evp, chief financial and administrative officer.
Rosenthal’s appointment in mid-2005 followed a series of client losses including the departure of GM’s $3.2 billion buying business. The account was given to competitor Starcom MediaVest Group.
Sources say that IPG CEO Michael Roth has not been happy with Rosenthal. During his tenure, Rosenthal hired Santisi. According to sources, it became clear while Santisi was acting as interim CEO, that she would not have a leadership role at the company moving forward. Rosenthal also lured Nick Brien away from Publicis Groupe’s Arc Worldwide to become CEO of Universal McCann.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
The Atlantic magazine is launching a campaign with ads in unexpected places - on muffin displays in corner stores, on restaurant menu boards and on the shampoo shelves at drugstores - in an effort to reach media buyers in New…
Kraft and General Mills have launched word-of-mouth networks in the hopes of harnessing the positive force of chatter during a time when food prices are soaring and consumers are tightening their hold on purse strings.
General Mills has launched an…
The New York Attorney General said on Friday that he would file suit against Arbitron to halt the commercialization of its new measurement system; Arbitron was given five days to respond.
Arbitron’s response came almost immediately: the company moved its…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily.
Just under 36 percent of holiday shoppers say…
