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Email services provider Silverpop’s study, “Email Creative That Works,” confirms some commonly held beliefs - and offers a few surprises, too - regarding email marketing best practices.
Branding in the subject line is critical, improving open rates 32-60 percent, writes Internet Retailer (via MarketingVox), citing the Silverpop study of B2B and B2C emails. Lifestyle photography results in higher click rates for B2C emails - but lower rates for B2B. Though the postcard design is popular with B2C email marketers, the newsletter-style copy and format produces higher click rates.
Moreover, Silverpop found that too many links - usually around 6 to 10 in an email message - result in a lower numbers of clicks. Also, although B2C marketing email promotions more often feature a percentage off purchase price, dollar amounts off generate more clicks.
“Click rates for emails offering a specific dollar amount off were 45 percent higher than those offering a percent discount,” according to the study.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
