Interpublic Group is disbanding Interpublic Media - the unit that has overseen Initiative, Universal McCann and Magna Global - as the division’s CEO, Mark Rosenthal, prepares to step down.
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Direct marketing will grow in expenditures, sales, ROI and employment through 2007, according to the DMA’s annual report, The Power of Direct Marketing.
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Forbes.com on Wednesday announced the launch of a mobile version of its website.
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The New York Times Co. reported today that third-quarter 2006 profit plummeted 39.2 percent.
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Arbitron announced today that Lopez Negrete Communications, the second largest independently owned and operated Hispanic advertising agency in the U.S., has signed a multi-year agreement for Portable People Meter radio ratings services in Houston.
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Mall developers have begun to reach out aggressively to media buyers, offering increased media opportunities, in order to supplement cash flow.
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R/GA's Greenberg Interactive agency R/GA has added a mobile marketing division to deliver to consumers, wherever they might be, the interactive brand experiences that the agency creates.
Google has begun a public beta of its Website Optimizer, a new service that allows users to test various versions of a landing page to determine which has the best conversion rate.
French newspaper reports indicate that Aegis Group is considering contacting U.K. watchdog group, the Takeover Panel, about concerns that billionaire Vincent Bollore - who owns nearly 30 percent of the group - is working in concert with another investor in order to bring his holding over the 30 percent needed to launch a full-blown takeover.
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Nielsen Media Research on Wednesday announced that it is launching GamePlay Metrics, a new rating service for videogames. The all-electronic ratings service will establish new metrics for the buying and selling of advertising in videogames and will also track the activities of gamers across other media platforms, such as TV and the internet.
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Philips Electronics’ $600 million global media account is in review. The incumbent, Aegis Group’s Carat, will defend.
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Sun-Times Media Group directors are weighing a range of options to address the newspaper company’s difficulties, including putting itself on the auction block.
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NBC Universal plans to cut some 700 jobs and streamline its news organization as part of a series of cost-cutting measures that are expected to save $750 million in operating expenses by 2008.
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Mediaedge:cia has won Danone’s 31 million pound media planning and buying account after a pitch against Media Planning Group, OMD and Carat, writes Brand Republic.
The pitch, which included its U.K. dairy and water brands, including Actimel, Evian and Volvic, began in July. The review was part of a global review process that started last year and will end in 2008.
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Anita Drobny and Sheldon Drobny, co-founders of Air America Radio, have partnered with Dr. Mike Newcomb, to form a new liberal talk radio network, Nova M Radio.
