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Direct marketing will grow in expenditures, sales, ROI and employment through 2007, according to the DMA’s annual report, The Power of Direct Marketing.
The DMA said that the direct marketing industry’s growth will help soften the effects of a cooling economy, writes BtoB.
Total U.S. sales will grow 3.8 percent in 2007, while direct marketing-driven sales will grow 6.5 percent, according to the DMA.
In another report covered by BtoB, 2006 Response Rate Trends, the DMA says that telephone and email produced the highest response rates - 2.6 and 2.45 respectively - among direct media in terms of leads.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
