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Direct marketing will grow in expenditures, sales, ROI and employment through 2007, according to the DMA’s annual report, The Power of Direct Marketing.
The DMA said that the direct marketing industry’s growth will help soften the effects of a cooling economy, writes BtoB.
Total U.S. sales will grow 3.8 percent in 2007, while direct marketing-driven sales will grow 6.5 percent, according to the DMA.
In another report covered by BtoB, 2006 Response Rate Trends, the DMA says that telephone and email produced the highest response rates - 2.6 and 2.45 respectively - among direct media in terms of leads.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
