NBC Universal plans to cut some 700 jobs and streamline its news organization as part of a series of cost-cutting measures that are expected to save $750 million in operating expenses by 2008.
NBC U’s job cuts represent 5 percent of its work force. It will include layoffs of people from the company’s 11 news divisions, including on-air talent, writes AP. The overhaul also includes the relocation of MSNBC from its home in Secaucus, N.J., to headquarters in Manhattan’s Rockefeller Center and also to another NBC facility in Englewood Cliffs, N.J.
NBC U’s TV station group will create a consolidated news facility in Burbank, Calif., that will support NBC and its Spanish-language broadcaster, Telemundo.
According to Jeff Zucker, chief executive of NBC Universal’s television group, the company will also stop scheduling high-priced dramas and comedies during the 8 p.m. to 9 p.m. time slot. Zucker says he will focus on cheaper programming, adding that scripted shows cost too much given the lack of advertising interest. Instead, cheaper-to-produce programming such as “Deal or No Deal” or “The Biggest Loser” will fill the space.
NBC Universal said it plans to reinvest much of its savings into higher-growth areas, such as broadband-only channels.
Cuts will also be made to consolidate support and marketing functions at the company’s Universal Studios business.
The cuts were perhaps not unexpected, as the unit has shown a 10 percent drop in operating profits in each of the last three quarters.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…