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Arbitron announced today that Lopez Negrete Communications, the second largest independently owned and operated Hispanic advertising agency in the U.S., has signed a multi-year agreement for Portable People Meter radio ratings services in Houston.
Lopez Negrete Communications, with billings of $150 million, is an independent, Hispanic owned and operated agency specializing in Hispanic marketing and serving advertisers that include Wal-Mart Stores, Tyson Foods, Bank of America, Visa USA, Azteca Milling, Microsoft Corporation, Domino’s Pizza, Reliant Energy and others.
To date, Arbitron has announced contracts for PPM ratings services with ten broadcasting companies. Arbitron also has signed contracts with leading advertising agencies that place more than 90% of the national radio advertising dollars.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
