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An eight-year deal between broadcast provider company Arqiva and Viacom Outdoor will provide for a content delivery network throughout the London Underground, Arqiva has announced.
Arqiva will install advertising technologies such as digital escalator panels and large format digital LCD screens, and will enable Viacom Outdoor to create the U.K.’s largest single digital advertising network, writes mad.co.uk. The plan is part of a legacy project for the London Underground in the run-up to the Olympics which will be held in that city in 2012.
Arqiva will provide Viacom Outdoor with hosting and support services, and will manage the content from the point of digital delivery to the point of display.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
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CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
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Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
