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The second episodes of NBC’s 30 Rock and Twenty Good Years both fell on Wednesday night, from already low premieres, down a combined 19 percent in the hour between 8 and 9 p.m., according to Nielsen overnights.
NBC has announced that that hour will be refocused in the future, with less expensive, non-scripted shows such as Deal or No Deal. Wednesday’s struggling sitcoms could become casualties of that plan, writes Media Life.
30 Rock averaged a 2.3 adults in the 18-49 demo, down 21 percent from last week, while Twenty Good Years dropped to a 2.1. That’s down 16 percent from the prior week. The two finished fifth in the time slot, behind the CW’s America’s Next Top Model.
Meanwhile, NBC ordered 10 more scripts of the promising new game show 1 vs. 100.
Wednesday night also saw CBS’s Criminal Minds top ABC’s Lost, for the first time ever in total viewers, according to Nielsen overnights.
More network ratings are included in the article.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
