Office Depot Inc. has expanded distribution of its b-to-b catalog of environmentally friendly products to five countries in Europe, including Britain, Germany, France, the Netherlands and Belgium.
CBS Outdoor and Clear Channel Outdoor have refused to rent billboards in the Phoenix metro area to the nonprofit Center for Consumer Freedom. The CCF wanted to run ads with the message, “PETA Kills Animals.” A CBS Outdoor official told CCF that it could not accept the billboards because they are attack ads, according to the CCF.
The Tribune Co., which late last month formed a committee to look at options that could create additional value for shareholders and hired Merrill Lynch and Citigroup to help determine its choices, has reportedly asked bidders to submit indications of interest by the end of the month.
General Motors will be shifting more of its media dollars to digital, especially on the local level, according to an analyst’s report.
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Helping to blur the line between marketing and sales, a new display ad unit being used by IBM in a B2B campaign launches video chat with IBM sales reps.
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XM’s public radio lineup is adding four new stations from Public Radio International and its satellite, American Public Radio.
The U.S. Army plans to launch a $200 million direct response television, print, radio and online campaign, in order to attract new recruits, through 2007.
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Launch of the Year Meredith’s More magazine has been named AdAge’s Magazine of the Year, and Vogue’s Anna Wintour has been named Editor of the Year. Publishing Executive of the Year is Susan Lyne of Martha Stewart Living Omnimedia.
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Text messaging, one of the first value-added services wireless carriers offered to mobile customers, continues to be the one that mobile users truly value.
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Mediamark Research is preparing to launch a new measurement service that will give media buyers a picture of how magazine audiences build over time.
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After announcing that it will air less expensive programming, such as reality and game shows, during the 8-9 p.m. hour, NBC executives are now back-peddling, trying to reassure media buyers that the plan was not meant for every night.
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Digital signage mounted outdoors where skiers and boarders wait in lift lines is the hot new product launching in snow country.
Meredith Corp. plans to acquire do-it-yourself magazine publisher and online marketer ReadyMade, writes Direct Magazine.
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As predicted, baseball’s World Series may be on its way to another year of record lows.
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The Junkies Spanish-language radio stations in New York snagged the No. 2 and No. 5 spots, while in Los Angeles they grabbed the No. 1, 2 and 4 spots.
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