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Digital signage mounted outdoors where skiers and boarders wait in lift lines is the hot new product launching in snow country.
A company called Sitour USA, headquartered in Kingston, NY, offers ads on digital signage at lift areas and other outside locations, writes Media Life. The ads include text messages, logos and animated ads, all displayed on four-color LED screens which have light sensors that make them visible in bright light as well as dark conditions.
Sitour president says advertisers can purchase either a logo (shown for 15 seconds), a logo followed by a 15-second text message (weather report or similar content) followed by the logo again, or a 10- to 15-second commercial, to be run without sound.
Ads and ski information are cycled in a five-minute loop.
The program is available in 31 resorts, in states including California, Colorado, Illinois, Massachusetts, Michigan, Montana, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Virginia and Vermont. The network reaches 70 percent of the 55 to 57 million skier visits each year.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
