»
General Motors will be shifting more of its media dollars to digital, especially on the local level, according to an analyst’s report.
Merrill Lynch analyst Lauren Rich Fine cites recent conversations she has had with top GM marketing officials as the basis of her conclusion that “more of GM’s marketing budget will go online despite an already 10-15 percent share of the national ad budget [being spent on the web],” according to AdWeek (via MarketingVOX). “Online as a percent of total spend will rise as will the total dollars spent online despite the company’s continued auto sales challenges,” Fine adds.
GM has also begun persuading local dealers to increase their digital spending, which currently amounts to some 9 percent of dealers’ marketing budgets.
The increase in digital spending by GM should benefit Digitas, which serves GM. Digitas in July lowered its revenue forecast partly due to anticipated budget cutbacks by GM.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
