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Text messaging, one of the first value-added services wireless carriers offered to mobile customers, continues to be the one that mobile users truly value.
Over the past month, for example, 35 to 40 percent of mobile users have sent a text message, and it is a medium that no marketer should ignore in building their brands, according to John Gauntt, senior wireless analyst with eMarketer, writes MediaPost. Gauntt calls SMS the “mother’s milk” of wireless providers’ balance sheets.
This year, text messaging will generate $7 billion in revenues in the U.S., he says.
Separately, NPD Group has reported that roughly 40 percent of all wireless subscribers use text-messaging. That’s compared to 21 percent of mobile users download ringtones and 9 percent play mobile games.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
