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Launch of the Year Meredith’s More magazine has been named AdAge’s Magazine of the Year, and Vogue’s Anna Wintour has been named Editor of the Year. Publishing Executive of the Year is Susan Lyne of Martha Stewart Living Omnimedia.
More has done what other magazines have tried but failed to do, which is to successfully reach 40-plus women in a way that resonates with both readers and advertisers, AdAge writes.
Vogue editor Anna Wintour has helped the magazine increase circulation by 6 percent, improve single copy sales by 3.5 percent, and successfully launch spin-offs of the Vogue brand to teens and men.
AdAge’s list of winners include two Launches of the Year: Everyday with Rachael Ray and Domino, both of which entered well-filled categories in fresh ways that had readers responding immediately.
Publishing Company of the Year is Rodale, with two new titles - Best Life and Women’s Health - having strong starts, according to the article.
Dwell, Elle, New York and Vogue top the list (PDF), along with More. People, National Geographic Adventure, Gourmet, Real Simple and In Touch Weekly round out the top 10.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
