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Office Depot Inc. has expanded distribution of its b-to-b catalog of environmentally friendly products to five countries in Europe, including Britain, Germany, France, the Netherlands and Belgium.
The catalog, called The Green Book, launched in the U.S. in 2003, with the goal of helping companies understand the environmentally friendly products offered by Office Depot, writes DM News. Since then, the company has experienced growth in “green sales,” according to Yalmaz Siddiqui, environmental strategy adviser for Office Depot.
About 15 percent of the catalog is dedicated to education, and offers tips on making decisions about green purchases. The catalog will be mailed to existing accounts and prospects, and sales reps will use it as a sales tool.
If successful, Office Depot will consider expanding The Green Book to more countries.
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
A reader survey revealed that the two publications had virtually identical purchasing habits, interests and demographics, said publisher and editorial director Bryan Welch (via Folio). The Herb…
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The data, which Marshall said came from a commissioned study…
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(See chart: “Companies…
Apple has opened its newest retail store, and, at about 20,000 square feet, it’s the largest Apple store in the U.S. Worldwide, it is smaller only than the store on London’s Regent Street.
The store, in Boston, includes an entire level…
The Chicago Tribune will ring in its first new managing editor in three decades; George de Lama, managing editor for 30 years, or what he calls “two lifetimes’ worth of adventures,” is moving on.
Hanke Gratteau, currently deputy managing editor…
