Hoping that the love people have for their cars in real life can follow them into Second Life, GM has bought an island in the online world and hopes to build a community of car aficionados around it.
Barnes & Noble CEO-vice chairman Stephen Riggio told attendees at the American Magazine Conference that he’d like to expand the magazine sections in his stores. This comes as good news to magazine publishers, who have faced challenges such as falling newsstand sales and flat ad revenue in recent months.
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Media Monitors has released their list of the top ten radio advertisers in this year’s World Series host cities of Detroit and St. Louis.
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Some consumers would support advertising on their cell phones in exchange for free features, were the option to be offered.
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The World Wildlife Fund will send its first-ever holiday gift catalog offering gifts, “symbolic animal adoptions,” and opportunities to support specific conservation projects.
ABC is no longer king of Sunday nights, though its new show Brothers & Sisters is showing signs of improvement after falling over the past several weeks.
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While senior executives from both Google and Yahoo are attending the American Magazine Conference this week, they both assured magazine publishers that the search engines had no intention of competing with magazines as far as content creation. Rather, they pointed out that magazines weren’t doing enough to leverage online search for their own benefit and offered tips on how to do so.
Despite the fact that no basic cable network has had a tremendous success with an original, 30-minute sitcom, a handful of networks are in the process of trying to create one.
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As Every Day With Rachael Ray nears its one-year anniversary, it has announced two rate base increases for 2007.
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Kliger At the American Magazine Conference, Jack Kliger, CEO of Hachette Filipacchi Media and chairman of the Magazine Publishers of America, once again asked the industry to focus on building engaged readership over the rate base.
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The U.S. Census Bureau has issued a draft proposal request for the marketing effort for its Census 2010. The draft is posted on the Census Bureau website.
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Most mothers prefer receiving information about brands from other moms or friends than a celebrity mom.
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Google has launched Google Custom Search Engine, which allows publishers and other users to build their own, customized vertical search engine for their sites - and earn a share of ad revenue.
