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Hoping that the love people have for their cars in real life can follow them into Second Life, GM has bought an island in the online world and hopes to build a community of car aficionados around it.
Pontiac will set up Motorati Island, a 96-acre section in Second Life, in late November, AdWeek reports (via MarketingVox). Pontiac will sell virtual versions of the Pontiac Solstice GXP, host virtual concerts at the Pontiac Garage music stage in Times Square and stage car races.
Pontiac also plans to invite the entire Second Life population to submit proposals for how they would create a “car culture” on the island. Pontiac is assuming that as Second Life grows a culture of car lovers will develop there, and the automaker wants to be at the forefront of the movement. The proposals will officially be submitted next month in Second Life, and online at MotoratiLife.com.
“What we’re trying to do is go far beyond a press release saying we’re on Second Life,” Tor Myhren, executive creative director at Leo Burnett in Detroit, Pontiac’s ad agency, says. “We want to connect with the people there.” Pontiac’s intent is to give the Second Life community a sense of involvement and ownership in the creation of Motorati Island, he said.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
