»

World Series Host-City Advertisers

Media Monitors has released their list of the top ten radio advertisers in this year’s World Series host cities of Detroit and St. Louis.

According to Media Monitors Spot Ten Charts (via Radio Ink):

Detroit Radio-

1. Rock Financial
2. Kroger
3. Blue Cross Blue Shield of MI
4. Ford Lincoln Mercury
5. Art Van Furniture

St. Louis Radio-

1. Vinson Mortgage Group
2. Shane Co.
3. McDonald’s
4. Re-Elect Jim Talent for Senator
5. Geico

Radio read more like this »

Katz Signs CBS, Entercom

Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.

CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.

Interep filed last month to convert its…

Print read more like this »

CNN Floats More Affordable Wire Service to Newspapers

CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…

Outdoor read more like this »

Despite Belt-Tightening, Out-of-Home Still Shows Promise

Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.

Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…

Television read more like this »

Online TV, Video & Phone Show Biggest Yearly Growth

Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…

Interactive read more like this »

Icahn Snaps Up More Yahoo

Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.

The investor paid an average of $9.92 for each share over the course of three days, bringing…

Direct read more like this »

Banks Increase Direct Mail 42% to Retain, Reassure Anxious Customers

Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.

View chart of estimated mail volume, Q3…

MARKETING JOBS
advertisement