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Happy Draft FCB and Aegis Group’s Carat have won Wal-Mart Stores’ $580 million creative and media buying account, say executives familiar with the situation. A Wal-Mart spokesperson said that a decision has not been made, but may be made by the first week of Nov.
The win marks a huge coup for Draft FCB, which was only recently merged, AdAge writes.
Incumbent Bernstein-Rein, which had worked with Wal-Mart for 32 years, was cut from the review in August. Publicis Groupe’s Saatchi & Saatchi, which had been considered a favorite as Saatchi X had been named agency of record for shopper, in-store and employee communications, dropped out of the review after having won competitor JC Penney away from Omnicom’s DDB.
Wal-Mart is hoping to encourage shoppers to spend more, and more broadly, at the stores, particularly on higher-margin products.
Final presentations for the retail giant’s multicultural review will take place in mid-Nov., with four Hispanic agencies, three African American and three Asian American shops participating. Wal-Mart is one of the largest accounts in the Hispanic market, spending $55 million a year through independent agency Lopez Negrete Communications, according to the article.
Wal-Mart has also recently paired with gay-marketing agency Witeck-Combs Communications, and has formed a partnership with the National Gay & Lesbian Chamber of Commerce.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
