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Happy Draft FCB and Aegis Group’s Carat have won Wal-Mart Stores’ $580 million creative and media buying account, say executives familiar with the situation. A Wal-Mart spokesperson said that a decision has not been made, but may be made by the first week of Nov.
The win marks a huge coup for Draft FCB, which was only recently merged, AdAge writes.
Incumbent Bernstein-Rein, which had worked with Wal-Mart for 32 years, was cut from the review in August. Publicis Groupe’s Saatchi & Saatchi, which had been considered a favorite as Saatchi X had been named agency of record for shopper, in-store and employee communications, dropped out of the review after having won competitor JC Penney away from Omnicom’s DDB.
Wal-Mart is hoping to encourage shoppers to spend more, and more broadly, at the stores, particularly on higher-margin products.
Final presentations for the retail giant’s multicultural review will take place in mid-Nov., with four Hispanic agencies, three African American and three Asian American shops participating. Wal-Mart is one of the largest accounts in the Hispanic market, spending $55 million a year through independent agency Lopez Negrete Communications, according to the article.
Wal-Mart has also recently paired with gay-marketing agency Witeck-Combs Communications, and has formed a partnership with the National Gay & Lesbian Chamber of Commerce.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
