Arbitron will soon be going live with PPM as currency in selected markets, and in advance of that, the Arbitron Radio Advisory Council passed a resolution yesterday recommending that Arbitron provide a minimum of 60 days prior notice before PPM becomes currency in any specific market.
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Magazine publisher Meredith posted a 15 percent surge in profits, largely due to a boost in its online business.
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Ten Percent of web users are watching TV programming online, according to a report issued Wednesday (via MediaPost and MarketingVox).
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Next month, for the first time in more than 50 years, Canada’s TV Guide won’t be available on the newsstands. In an increasingly common move, the publication is shifting its listings online, ditching the print version.
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Arbitron and VNU have signed Wal-Mart for a subscription to the pilot panel of Project Apollo, the single-source, national research service based on Arbitron’s Portable People Meter system and ACNielsen’s Homescan technology.
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Chevrolet has hired 2 college students from eight different universities to drive around in an Aveo for one week, in order to target the difficult-to-reach but highly sought 18- 25-year-old demo.
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Direct Marketing Services, which acquired the rights to the Montgomery Ward name in 2004, has brought back Ward’s holiday catalog this year.
Oprah Winfrey’s new call-in show on XM, Talk to Me with Oprah Winfrey, debuted today.
Clear Channel Communications has confirmed rumors that it is entertaining offers from suitors interested in purchasing the company.
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In a development that is beginning to look eerily familiar to the Arbitron-Media Audit/Ipsos debate, TNS Media Intelligence has claimed that its own service is a better, more qualified alternative to Nielsen’s commercial ratings. TNS MI’s senior vp-research Jon Swallen proposed that the industry conduct a side-by-side test of the two. The suggestion came during a forum yesterday on Nielsen’s plans to introduce commercial ratings later this year.
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NBC plans to rearrange its Thursday night schedule come late November, moving struggling sitcom 30 Rock to Thursday at 9:30 from Wednesday and returning Scrubs to air as its lead-in at 9 p.m. The shows will take the place now occupied by Deal or No Deal.
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Lauren Rich Fine A new report issued Tuesday by Merrill Lynch shows that it could take as long as 30 years for a newspaper’s online revenue to represent at least 50 percent of its bottom line.
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MediaVest has won Comcast Entertainment Group’s media buying and planning duties after a review.
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Magazine publishers such as Time Inc. and the Hearst Corporation are beginning to look at the impact of their carbon emissions on the environment.
The Yankee Candle Company has agreed to be acquired by Madison Dearborn Partners, a private buyout firm, for $1.4 billion. The transaction will help it finance new stores and products.
