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Next month, for the first time in more than 50 years, Canada’s TV Guide won’t be available on the newsstands. In an increasingly common move, the publication is shifting its listings online, ditching the print version.
As consumers spend more of their time online, Transcontinental Inc., which publishes the Canadian TV Guide, apparently believes consumers would rather get their TV listings in digital form, Reuters reports (via MarketingVox). The print edition’s circulation tumbled to 243,000 from 430,000 over the past four years. Canada’s TV Guide will shift online and offer free listings supported by advertising.
The future of the U.S. version of the print edition is safe, for now. Despite falling circulation and a website that gets over 3 million visitors a month, Gemstar-TV Guide International has no immediate plans to stop the print publication. “This is a much, much bigger magazine. It’s the biggest magazine in the country,” spokeswoman Eileen Murphy said.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
