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Lauren Rich Fine A new report issued Tuesday by Merrill Lynch shows that it could take as long as 30 years for a newspaper’s online revenue to represent at least 50 percent of its bottom line.
Analyst Lauren Rich Fine’s projection assumed double-digit growth for online ad revenues through 2012, slowing to 5 percent growth, with print advertising declining 1.5 percent annually, writes Editor & Publisher. Those figures show cash flow to be flat to slightly down for the next 20 years.
Moving from a near monopoly to a competitive ad model (the internet), particularly when it comes to classifieds, is having the impact of restraining blended ad rates and absolute dollar profits, Fine writes.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
